SpecTIR

Situation: SpecTIR Hyperspectral Solutions provides aerial reconnaissance mapping of mineral, oil and gas, geothermal and emergency operations. Using a hyperspectral sensor in an airborne application, SpecTIR is able to provide clients with myriad data in mere hours that would have previously taken years to collect.

Results: They asked us to conduct a VisionQuest, G8’s brand revitalization program, with their executive team and create a standardized brand voice and terminology database in each of their customer’s sectors. These tools helped them create customer dialogues with greater impact and less need for translation from technical speak.

“Ira and his team have a unique ability to see the core of every issue. Their guidance and advice helped us hone our brand voice and develop a logical path for delivering our message to both investors and end-clients. Ira is a no-nonsense, honest communicator, and offers constructive criticism in a way that inspires you to improve your message.”

MARK LANDER, PRESIDENT & CEO, SPECTIR

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