Acute Long Term Hospital Assn
Situation: ALTHA was a trade association representing approximately 300 Long Term Acute Care (LTAC) hospitals throughout the U.S. and thousands of healthcare providers in the LTAC sector. While they were well known in healthcare lobbying circles, there was a disconnect between knowledge of the association and the work LTAC hospitals did.
Results: We created the first-ever LTAC patient survey of care and compiled the metrics each month into statistical data that would provide a justification to Medicare for this specialty style of hospital-based acute care. Our team built an online security and HIPAA-compliant survey system, then collected and synthesized data from participating member hospitals. The results, justifying the important LTAC process and system, were published by the Wall Street Journal.
ALTHA has since been absorbed into the American Hospital Association.